Darégal Becomes a Purpose-Driven Company

By becoming a Mission-driven company in 2024, an approach still rare in the agri-food industry, Darégal has enshrined in its statutes an ambition that has always driven it:
PRESERVING THE VIBRANT TASTE of aromatic herbs!

Darégal, a pioneer in the agri-food industry

By becoming a Purpose-driven Company in 2024, Darégal joins the still limited circle of agri-food companies that have chosen to enshrine their commitment in their legal statutes.
A natural choice for a family business driven since 1887 by a strong conviction:
Innovating from seed to plate to transmit the natural and vibrant taste of aromatic plants grown in open fields. A simple and sincere promise, which we summarize in our signature:
“Keep taste full of life.”

A collective and human adventure

At Darégal, this approach is above all the result of collaborative work.
The definition of our Purpose mobilized all employees: everyone was able to propose the words, values, and ideas that embody our identity and mission.
From these discussions, a phrase emerged that unites and guides us daily:

Our Purpose:
Since 1887, our company, driven by committed teams focused on the common good, innovates from seed to plate to transmit the natural and vibrant taste of aromatic plants grown in open fields.

And this approach continues to thrive daily thanks to a network of 12 ambassadors across our sites. As true internal liaisons, they animate, share, and foster the spirit of the Mission-driven Company among all teams.

Three commitments to uphold our mission

True to its spirit of innovation and responsibility, Darégal has defined three statutory commitments that translate its mission into concrete actions.
Each commitment is broken down into operational objectives and measurable indicators, to mobilize all teams around continuous progress.
COMMITMENT #1: Cultivate and promote best practices in the aromatic plant sector
COMMITMENT #2: Enable everyone to benefit from aromatic plants
COMMITMENT #3: Strengthen and share the Darégal spirit

A future-oriented mission

Becoming a Purpose-driven Company is much more than a status: it’s a way of being and acting. It means continuing to cultivate the Darégal spirit, to innovate sustainably, and to transmit the vibrant taste to future generations.